Sample Headlines6.5″ high, 3.25″ wide. Fits easily into a regular #10 envelope. Do you want to use this same “Pocket Constitution” for your July newsletter or next direct mail piece? Well now’s your chance. This 3D Mail piece is sure to cut the clutter and get you attention during the busy summer months. But beyond my personal preference, the holidays give you a great reason to contact your clients or prospects with a special offer. People always respond better to what’s on their mind, and when holidays come, especially the “biggies,” you’re wise to use them to you advantage. We’ve discussed the Robert Collier (a pioneer in direct response marketing) Principle in great, great detail in other newsletters, but suffice to say, “you want to enter the conversation already happening in someone’s mind.” In other words, they’re already thinking of the approaching holiday, so you may as well be a part of that thinking. And if you think this can only work in the consumer world, you’re very much mistaken. I’ve seen holiday marketing campaigns work in the B2B distribution world, industrial sales, “doctor to doctor” marketing (to generate referrals from one doc to another), and information marketing… the list goes on and on. The bottom line is, don’t get trapped in the “My business is different” thinking.
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