Plastic Handcuffs with Key

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Don't Be Handcuffed by Lousy Service

Are You Handcuffed To A Lousy Security Contract?

Feeling Handcuffed To Your Current Cable Provider?

You Won't Be Handcuffed With Our Industry Leading Guarantee

Feeling Handcuffed To Your Current Cell Phone Provider?

Sample Headlines

Do you offer an amazing guarantee?  Do your competitors lock up your prospects to unfair contracts or conditions?  If so, you’ll want to use the handcuffs!   I suggest you read the sample letter to the left to see how we used this letter or download a PDF version here. Here’s a little background on how we came up with the idea.  Maybe it will help you in finding your creative genius. I have a client who is an information marketer to lawyers.  Before you hold that against him, it’s a very good program, and he’s a very good guy.  It’s so good, in fact, he has an amazing guarantee.  He called me up and said, “Travis, I need something to illustrate an iron-clad, no-questions-asked guarantee.  What do you got?” After a little brainstorming, we found a line of copy in his sales letter, something to the effect of (and I’m paraphrasing), “…and you’ll never be handcuffed to the program, ever.  In fact it comes with an industry leading 1 year money-back guarantee…” Eureka!  I had it, handcuffs.  This is often how we come up with the “hook” we’ll choose in a campaign.  It’s often buried in your offer or sales letter.  You just need to dig a little to uncover it.  In this example, it was right there all along.  He just needed my fresh eyes to help find it.  Easier said than done, I’ll admit.

Here is the first page of a sales letter that can be used with this item.

My Big, Bold Promise to those who attend my
Customer Appreciation Conference this March:

If It’s Not The Absolute Best Day You Spend Growing Your Business, I’ll Give You $500.00 On The Spot

Dear <<FIRST>>,

Alright, here’s the deal… And I’ll get to those handcuffs in just a moment.

Almost everyone I sent my invitation to attend our Customer Appreciation Conference has enrolled, but I didn’t hear from you. I previously sent you a bank bag and several emails inviting you.

You see, this is going to be a great event and I want to be sure you don’t miss out on the opportunity to get the information you’ll need to thrive.

Then I thought maybe you thought what I was saying fluff, that it was too good to be true. Momma didn’t raise no dummy, right? Maybe you thought you’d be handcuffed to the table, unable to leave, listening to another boring seminar.

My promise to you is you’ll never feel handcuffed in any way. In fact, attend the Customer Appreciate Conference for any amount of time you like; 5 minutes, 5 hours, or the entire day. If at any point you feel I’ve wasted your time, that the event hasn’t lived up to its billing, simply let me know, and I’ll give you $500.00 right there on the spot.

So It’s Back…  Customer Appreciation Conference
March 5 - Holiday Inn, Renton, Washington 9:00am - 5:00pm
As a Client of American Retail Supply This Event is FREE for YOU!

I will be speaking and I have invited two special guests who will help you thrive.

But Remember...  Not Only is the Conference FREE for You, Because I Know Your Time is Valuable - You Get My “No Handcuff” Guarantee

When you reserve your seat at the conference you will be charged a $100 deposit that will be refunded at the event. Here’s why we have the refundable deposit: The ballroom we have reserved only has room for only 100 people, when 100 people sign up we need to cut off enrollment. The $100 deposit helps us assure that seats won’t go empty.

Remember, Only Happy Clients Come Back

Keith Lee
Owner, American Retail Supply

P.S. We only have room for 100 people. Enroll today to be sure you’re not locked out. Go to www.ARS2013CAC right now

P.P.S. See the rest of this letter to see the amazing line-up of speakers we’ve put together.

SKU: D339841
Minimum Order 8 Case(s)

Cases Total Pieces Price Per Piece Total
8 96 $0.68 $65.28
42 504 $0.58 $292.32
84 1008 $0.51 $514.08
168 2016 $0.42 $846.72