Sample HeadlinesI love using current events with my direct mail. And with the Summer and Winter Olympic Games being held every two years, this is a great direct mail piece to cut the clutter and increase your response rates! Using current events in your marketing is a sure-fire way to increase response. You typically need to move quickly on news items as they come and go quickly. However, with yearly (or in this case, semi-yearly) events you know about them well in advance and should capitalize on them.
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